“This is not to say that the point of the hard way is that we must be heroic. The attitude of "heroism" is based upon the assumption that we are bad, impure,
that we are not worthy, are not ready for spiritual understanding. We must reform ourselves, be different from what we are. For instance, if we are middle class Americans, we must give up our jobs or drop out of college, move out of our suburban homes, let our hair
grow, perhaps try drugs. If we are hippies, we must give up drugs, cut our hair short, throw away our torn jeans. We think that we are special, heroic, that we are turning away from temptation. We become vegetarians and we become this and that. There are so many things to become. We think our path is spiritual because it is literally against the flow of what we used to be, but it is merely the way of false heroism, and the only one who is heroic in this way is ego.” 

~ Chögyam Trungpa, Cutting Through Spiritual Materialism